I was just going through the small business tech section of the Wall Street Journal and I stumbled upon this article on Etsy.
“Providing such spaces for people to interact, embracing outside sites and encouraging the dialogue can help companies build positive exposure and engender goodwill — which will, ideally, translate into more business. And while they take work, such efforts can be easier for small firms that can more quickly make operational changes and adopt new technologies than their larger counterparts. Etsy, for its part, has welcomed many of those venues in an effort to build a loyal community of customers who are vocal about the site and the goods its artisans sell.”
Threadless was all over the presses about this years ago. I wish the writer would have credited other companies who have applied this concept successfully. He makes it sound like its never been done before.
